Code-shifters Unite! Sir Richard Takes the Prize: “Oh, no you di’int!”
I am afraid I “di’id,” err, I mean I do, “code-shift” that is. Code-shifting (sometimes called code-switching) is a long-standing tradition of those amongst us who can be having dinner with our friends from the ole neighborhood (the ones called “stinky”, “nails” and “princess” even though their names are Steve, Theo and Paulie), and with […]
Gaffes and The Golden Rue (and other rules)
The Golden (olden) Rule runs something like this: “Do unto others as you’d have them do unto you.” In the world of communications professionals, replete with PR firms on retainer, Chief Marketing Officer’s (CMO) on antidepressants because their average tenure is 2.5 years, and communications directors on-call, ready to take over for the stressed-out CMO, […]
Year-End Denouement … Season’s Reflection
It’s the end of the year for 2015, and I’m sure like us you feel like this year just flew by. At the end of the year, we’ve the big three to reflect upon: Thanksgiving, Christmas/Hanukkah and New Years. As a business not usually directly tied to a B-to-C model, there always seems to be less […]
Our Corporate Communication Philosophy
As marketing and communications professionals, we’ve written dozens of press releases (and ordered, edited, and published dozens more); created pitch-books and presentations for VCs and angel investors alike; have drafted corporate communications on behalf of and from the office of CxO of some sort during celebrations and catastrophes, as well as massive hirings and firings; created and […]
Mad Men, 1960’s and the Spirit of the Times
I love the 1950’s. I mean would you look at those specs and shades, and all of those cool de rigueurhats and thin ties and other 50’s iconography. The iconic eyewear brand Oliver Peoples (parent company Luxotica) has fitted me going back 25 years back when I bought my first pair — and still rock — […]