Gaffes and The Golden Rue (and other rules)

  The Golden (olden) Rule runs something like this: “Do unto others as you’d have them do unto you.” In the world of communications professionals, replete with PR firms on retainer, Chief Marketing Officer’s (CMO) on antidepressants because their average tenure is 2.5 years, and communications directors on-call, ready to take over for the stressed-out CMO, […]